Video Marketing

Video Marketing

Video for Search Engine Optimization (SEO)

Video results have appeared in almost 70%  of the top 100 search listing on Google in 2012 (Marketing Week) The chances of getting a page one listing on Google increase 53 times with video (Forrester Research) SEOMOZ concludes that posts with videos included will attract 3 times more in-linking domains than a plain text post Econsultancy estimates videos in universal search results have a 41% higher click-through rate than plain-text results

YouTube accounts for over 28% of all Google searches (b2bmarketing.net)

 

 

Video for Websites

Forbes indicates,  65% of senior executives have visited a company’s website after watching a video 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration (Social Media Examiner)

A study by Comscore found that on average a website visitor will stay two minutes longer on a site when they watch a video 4 in 10 shoppers visited a store online or in-person as a direct result of watching a video (ReelSEO)

 

Video for Mobile

Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (Bytemobile Mobile Analytics Reports) Online video consumption increased by 38% between May 2011 and May 2012 (Comscore) 63% of digital video screening on mobiles does not happen on-the-go, but rather at home (Cisco)

 

 

Video for Email

Get Response says that from over 800,000 emails sent from GetResponse Pro accounts, emails with video received 5.6% higher open rates on average and 96.38% higher click-through rates than emails without video 200% to 300% increase in click through rate when businesses include video in an emai (Forrester) MarketingProfs estimate that 76% of senior marketing executives say campaigns that integrate video and email generate higher click-through rates. When marketers used the word “video” in an email subject line, open rates rose 7% to 13% (Experian)

75% of automated email providers reduced their number of subscriber opt0-outs by 75% when emails incorporated video (Eloqua)

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