The average length of a video by businesses is 8 minutes (or 482 seconds, to be exact). This is longer than many would expect, but that’s likely due to the average being pulled up by long-form video content like webinars and product demos, which are becoming more common, particularly in B2B markets.
The majority of videos (56%) are less than 2 minutes long. This is more of what we’d expect since attention spans are barely a thing anymore. Nearly three-quarters of all videos published in the last year are less than 4 minutes long.
There seems to be a real shortage of videos that are 7-20 minutes, in length. It seems that companies are doing one of two things: either keeping videos really short or dumping large amounts of information in long-form content (like webinars). They’re not producing much in between.