Record webinars (and make them bite sized)
You can extend the value of your webinars and live events by recording them. Again, it’s all about content reuse and on-demand assets about helpful topics. They’re branded, can be shared socially, and with analytics they’re trackable.
As recommended by our experts, you’ll want to break up a webinar recording into smaller portions. With descriptive bite-sized chapters, your audience is able to find what they want in less time and this content drives customers back to the long-form content on your site.