How Video is Affecting Companies

How Video is Affecting Companies

Nowadays video has become an essential part in reaching your potential customers, as the internet is taking up an increasing part of our daily lives. By the end of 2017 online video will account for 74% online traffic. This is why video, as an additional channel to present your company, can’t be ignored.

Not thinking of video as an integrated part of your business marketing strategy will result in a lower competitiveness. And that is not what you want. You can boost your competitiveness by just simply using videos that visualize the message you want your customer to receive.

Above all, the buying patterns of people have changed. There is an obvious increase in shopping online. Online shopping is easy and comfortable, but at the same time it doesn’t offer a great shopping experience because not being able to see and touch products limits a customer’s experience. Video effectively fills in the gap here. By using videos, you help visualize your service or product which not only increases customer satisfaction but also enables your customer to better engage with the content.

1.8 Million Words is the value of one minute of a video (Dr. James McQuivey of Forrester Research). This impressive number of words would be hard work and very time consuming to put it down in writing. All in all, video is affecting companies in positive ways. You might think, well, that’s not enough to be convinced of why companies should include video in their marketing strategies.

Do you need to incorporate Video in your Marketing?

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