Embed Online Video
Ok, ok so I may be biased but in all seriousness your video is a huge content asset and you need to put it where it makes the most impact to your business. If your aim is to increase sales, embed video on your site.
Let’s consider the steps that consumers typically make before they make a purchase.
- a) They recognize some kind of need in their life
- b) They research the types of product that can solve that need (and let’s face it “research” basically means “Google.”)
Now video can help raise awareness of your product while your viewer is in this research stage.
Videos appears in 70% of the top 100 search results (Marketing Week) Videos have a 41% higher click through rate than plain text results (Econsultancy)