Top 5 Benefits of Adding Video to Your Website

In today’s fast-paced, ever-expanding world of advertising, more and more businesses jump on the bandwagon of adding video content to their webpage. And with good reason. The advantages of including informative, innovative and memorable marketing messages via video is an important way of attracting and engaging customers to your website. If your business is seeking[…]

how long should a business video be

How Long Should Your Video Be

Business Videos: How Long Should Your Video Be? 24% of business videos online are less than 1 minute long Videos less than 10 minutes long accounted for 78% of online business videos For business videos, it appears that short is most definitely sweet. Perhaps because a lot of them are promotional in nature. Short promotional[…]

improved results

To YouTube and Beyond

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize[…]

video on a smartphone

How to optimize video for mobile

How to optimize video for mobile Optimizing your video marketing for mobile. Make sure your video file is the right format. You’ll need to encode your video to a mobile friendly format (mp4 H.264) Use a HTML5 Video Player HTML5 is the latest version of HTML, the standard language for structuring and presenting information on[…]

marketing funnel

Increase Your Marketing Funnel

Add Video To Homepage To Increase Your Marketing Funnel There are several elements needed in order to make your marketing funnel successful. Each step must be carefully planned out, from the beginning of your funnel where people are attracted to your company to the end where they become your customer. A great place to focus your[…]